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BharatPe acquires Payback India – Instances of India

NEW DELHI: Service provider cost and lending service supplier BharatPe on Thursday mentioned it has acquired Payback India from American Categorical and ICICI Investments Strategic Fund.
The corporate, nevertheless, didn’t disclose the monetary particulars of the transaction.
That is the first-ever acquisition by BharatPe and can make Payback India a wholly-owned subsidiary of BharatPe, an announcement mentioned.
Payback India – launched in 2010 – is a multi-brand loyalty programme with over 100 million members within the nation. It has a community of greater than 100 offline and on-line companions and permits its clients to earn and redeem factors on each transaction at its companion service provider retailers.
The acquisition of Payback India is consistent with BharatPe’s technique to construct a sturdy and engaged community of over 20 million small retailers by 2023, the assertion mentioned.
With Payback India, BharatPe will be capable of improve its worth proposition for the service provider companions, it added.
Moreover, it would allow BharatPe to construct a profitable set of choices for finish clients, that may improve footfalls at retailers and speed up the expansion of their companies.
On account of the acquisition, all Payback India workers will change into a part of the BharatPe group.
Suhail Sameer and Gautam Kaushik (Group Presidents at BharatPe) together with Sumeet Singh, Basic Counsel of BharatPe, have joined the Board of Payback India.
The function of the senior management crew at Payback India will likely be expanded to additionally work on the loyalty programme for the six-million plus retailers of BharatPe, it added.
The crew, led by Pramod Mahanta (MD Payback India) and Rijish Raghavan (chief government officer at Payback India), will likely be working intently with Gautam Kaushik to construct a brand new model of Payback India.
Notably, Kaushik was the CEO and MD of Payback India previous to becoming a member of BharatPe in February this yr.
The corporate (Payback India) will proceed working underneath its present identify and there will likely be no impression on the prevailing buyer and companion relationships with Payback India that may proceed to roll out initiatives for purchasers throughout India, the assertion famous.
“With the acquisition of Payback India, we can add a complete new dimension to our service provider worth proposition. Along with the vary of cost and credit score merchandise which BharatPe gives to assist retailers scale their enterprise, we may also be capable of drive extra customers to their shops,” BharatPe co-founder and CEO Ashneer Grover mentioned.
He added that the corporate is dedicated to construct India’s largest and most engaged service provider community and this acquisition will likely be a “game-changer” in that regard.
“…Customers can accumulate factors whereas buying offline and on-line and profit from unique gives within the ordinary means, now at much more retailers with BharatPe. We’re satisfied that the nice Payback worth for purchasers is assured sustainably and in the long run with BharatPe as the brand new operator,” Markus Knorr, CFO of Payback International, mentioned.
BharatPe at current offers a single interface for all current UPI apps and permits retailers to just accept UPI funds totally free, via the BharatPe QR. It additionally helps retailers to entry credit score and different value-added companies.
Based in 2018 by Ashneer Grover and Shashvat Nakrani, the corporate at present serves over 60 lakh retailers throughout 100 cities. It processes over 10 crore UPI transactions per 30 days (annualised Transaction Processed Worth of greater than USD 10 billion) and facilitated disbursement of loans totaling to over Rs 1,600 crores to its retailers since launch.
BharatPe’s buyers embrace Coatue Administration, Ribbit Capital, Perception Companions, Steadview Capital, Beenext, Amplo and Sequoia Capital.



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