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BetterSocks shining mild on mind most cancers one step at a time

A Thornhill household who misplaced their son to a uncommon type of mind most cancers has teamed up with a advertising firm from Pickering to create a picture-perfect approach to maintain his reminiscence alive.

Not a day goes by that Stan and Marisa Bertoia don’t consider their youngest son Daniel.

“He excelled at every part,” stated Stan.

Weeks earlier than his 17th birthday, Daniel was recognized with a uncommon type of mind most cancers.

“Diffuse intrinsic pontine glioma, however sadly the situation of the tumour, surgical procedure was not an choice,” stated Marisa.

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Daniel died about 18 months later in 2008.

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By means of the years, the household has continued to honour his reminiscence by elevating consciousness and funds for DIPG analysis at SickKids.

“We’ve raised $750,000 up to now,” stated Stan.

The Bertoias teamed up with CF&R Companies in Pickering to create their newest initiative, BetterSocks, which launched final month after being delayed by the pandemic for greater than a 12 months.

“Folks like funky socks and vibrant socks and since they inform a narrative and the story’s included with the supply of the socks it actually makes an influence,” stated Stan.

The household image Daniel drew in Grade 1 and his favorite color, pink, are depicted on his socks.

“To honour him along with his personal art work it’s wonderful, it simply retains his reminiscence alive for us,” stated Marisa.

Art work from different kids who’ve gone by an identical journey can also be showcased.

“There’s 13 pairs, 10 artists altogether, 13 totally different designs. Now we have 4 featured socks and 9 limited-edition socks you will notice on our web site,” stated Sharon MacPherson, CF&R Companies advertising companies director.

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Ariana Ayoub, neighborhood partnerships supervisor on the SickKids Basis, says every sock represents a selected affected person.

“We did gather fairly a little bit of items on the time so every sock represents a unique affected person’s art work. We haven’t needed to put multiple piece on a sock so each sock may be very particular person to that particular affected person,” Ayoub stated.

Up to now near 1,000 pairs of BetterSocks have been bought and there’s a list at CF&R Companies of about 19,000 extra. The hope is to maintain the ball rolling and broaden down the highway to incorporate extra designs.

As for the Bertoias, they’ll proceed to maintain their son’s legacy alive one step at a time with the dream of sooner or later serving to discover a treatment.




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